Without Your Spirit, It’s Only a Game
With their annual sponsorship of the NBA, Hennessy needed a new campaign that aligned with their new brand platform, Made for More, for the 2024/25 season.
From here we developed the platform, Without Your Spirit, It’s Only A Game. A true celebration of the fans that make the game and the drink that unites them.
*Please note, my involvement in this project was at concept development.
Further creative development and production was carried out by the great people at W+K.*
Credits
Agency – Wieden+Kennedy Amsterdam
CD – Evgeny Primachenko
Writers – Kadeem Roper & Adi Hariharan
Art Director – Jimmy Varghese
