Listen Without Limits
– BBC Sounds Launch Campaign
Sounds was the BBC's biggest product launch since iPlayer (a long time ago!). With over 80,000 hours of music, radio and podcasts in one app, we needed a big campaign to let the people of Britain know all about it. We wrote Listen Without Limits as the platform to tell the story of Sounds and what it had to offer.
Film
We follow a listener as she broadens her audio horizons with the app.
Social
We turned key moments from the film into gifs, gathering ~500,000 views each. ‘Plastics’ racked up over 1 million views – Via Giphy
OOH
The bold design treatment (by Mother) continued to show what BBC Sounds is capable of.
Interactive OOH
People could even tap their smartphone on some posters to listen directly to new content.
Activation
On launch day, the London Eye was turned orange. An animated film was projection mapped onto the neighbouring County Hall building to announce the new app. 4 pods of the London Eye hosted radio live shows.
Behind the Scenes
Results
BBC Sounds reached the #1 spot in the App Store on the day of release.
Credits (Film)
Creatives – James Reynolds & Nicolas Robinson
Agency – BBC Creative
ECD – Laurent Simon
Directors – Megaforce
Production – Riff Raff
Full credits
Press
Campaign
Campaign: Private View
David Reviews (Pick of the Day)
Shots
The Video Suite (Editor's Choice)
Creativepool
BBC
The Inspiration
Creative Review
... and hello to Jason Isaacs!
adidas – Ready for the Next
"In that moment. It's not practice, or technique. It's instinct."
– Xabi Alonso
Ready For Sport film to launch the 2020 Champions League final.
Credits
Creatives – James Reynolds & Nicolas Robinson
Agency – Iris
Producer – Fritha Dickie
Team – Conor Snowball, Theo Jenkins, Ben Buchanan & Dave Austin
ECDs – Rachid Ahouiyek & Henry Scotland
Editor – Iain Whitewright at TenThree
Post-Production – JAM
Music – Foster & Foster
Sound Design – Grand Central
adidas – Ready for Lisbon
"It’s not the trophies you win that make you a champion. It’s the ones you lose."
– Kaka
Ready For Sport campaign to re-launch an unusual, post-pandemic format of the Champions League competition.
Credits
Creatives – James Reynolds & Nicolas Robinson
Agency – Iris
Producer – Fritha Dickie
Team – Conor Snowball, Ben Buchanan, Theo Jenkins & Dave Austin
ECD – Rachid Ahouiyek & Henry Scotland
Editor – Syd Harvey (POPS)
Music – Foster & Foster
Sound Design – Grand Central
Spurs Home & Away
Entering their second season with Big Ange at the helm and without their talismanic captain Harry Kane, this was the year of a new look Tottenham Hotspur. We launched the 2024/25 shirts to reflect the optimism and hype surrounding a club that was gaining momentum under the umbrella of their mantra, To Dare Is To Do.
For the fresh lillywhite Home Jersey, we recruited the services of the mascot worn on the chest of every fan to provide some insights into the season ahead. For the retro-inspired Away Jersey, we re-wound the clock and took a trip down memory lane to see how the DNA of the club now is still the same as it always has been.
HOME – A familiar face, a lillywhite cockerel and a bucket load of easter eggs all walk into a bar.
AWAY – Turning players into the stars of the retro sitcom, The Spurs Show.
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*Please note, my involvement in this project was at concept and script stage.
Development and production was carried out by the great folks at RunDeep.*
Credits
Agency – RunDeep
Creative – Josie Beaumont
Creative Development – Mother
Without Your Spirit, It’s Only a Game
With their annual sponsorship of the NBA, Hennessy needed a new campaign that aligned with their new brand platform, Made for More, for the 2024/25 season.
From here we developed the platform, Without Your Spirit, It’s Only A Game. A true celebration of the fans that make the game and the drink that unites them.
*Please note, my involvement in this project was at concept development.
Further creative development and production was carried out by the great people at W+K.*
Credits
Agency – Wieden+Kennedy Amsterdam
CD – Evgeny Primachenko
Writers – Kadeem Roper & Adi Hariharan
Art Director – Jimmy Varghese
