Listen Without Limits
– BBC Sounds Launch

Sounds is the BBC's biggest product launch since iPlayer over a decade beforehand. With over 80,000 hours of music, radio and podcasts all in one app, we follow a girl as she broadens her audio horizons.

Credits
Creatives – James Reynolds & Nicolas Robinson
Agency – BBC Creative
ECD – Laurent Simon

Directors – Megaforce
Production – Riff Raff
Full credits

Social
We turned key moments into gifs, gathering ~500,000 views each with plastic bag racking up over 1 million – Via Giphy

OOH
Using the branding (designed by Mother) to show what BBC Sounds is capable of.

Interactive OOH
People could tap their phone on posters to listen directly to content on their smartphone.

Activation
At launch, the London Eye was turned orange. An animated film was projection mapped onto the neighbouring County Hall building to announce the new app.

Case Study
A film to show how Listen Without Limits rolled out across the UK.

Behind the Scenes

...
and hello to Jason Isaacs

Press
Campaign
Campaign: Private View
David Reviews (Pick of the Day)
Shots
The Video Suite (Editor's Choice)
Creativepool
BBC
The Inspiration
Creative Review