Wimbledon Arrivals
Under the banner, Always Like Never Before, we created an arrivals experience for the 500,000 guests descending on SW19 in 2024. With every day on the grass being unique and unlike any other day before, this OOH campaign was designed to keep guests excited about what the day ahead would bring. Over 120 different assets including an interactive scorecard were created to keep guests absorbed (and distracted) from the famous (and lengthy) queueing experience.
Credits
Agency – Space
CD – Gregor McAlinden
Designer – Ed England