Creative Art Director
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Spurs Home & Away


Entering their second season with Big Ange at the helm and without their talismanic captain Harry Kane, this was the year of a new look Tottenham Hotspur. We launched the 2024/25 shirts to reflect the optimism and hype surrounding a club that was gaining momentum under the umbrella of their mantra, To Dare Is To Do.

For the fresh lillywhite Home Jersey, we recruited the services of the mascot worn on the chest of every fan to provide some insights into the season ahead. For the retro-inspired Away Jersey, we re-wound the clock and took a trip down memory lane to see how the DNA of the club now is still the same as it always has been.


HOME – A familiar face, a lillywhite cockerel and a bucket load of easter eggs all walk into a bar.


AWAY – Turning players into the stars of the retro sitcom, The Spurs Show.


*Please note, my involvement in this project was at concept and script stage.
Development and production was carried out by the great folks at RunDeep.*


Credits
Agency – RunDeep
Creative – Josie Beaumont
Creative Development – Mother
Nicolas Robinson™
Amsterdam, Netherlands