Pepsi Can Balance Challenge
Working with Copa90, we were tasked with promoting Pepsi’s new limited edition cans. Mo Salah, Raheem Sterling, Paul Pogba and Lionel Messi each performed their own #PepsiCanBalance challenge, laying down the gauntlet for their fans to re-enact.
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*Please note, my involvement in this project was at concept and script stage.
Development and production was carried out by the great folks at COPA90.*
Credits
Creative Idea – James Reynolds & Nicolas Robinson
Agency – COPA90
Production – COPA90