Pepsi Can Balance Challenge
Working with Copa90, we were tasked with promoting Pepsi’s new limited edition cans. Mo Salah, Raheem Sterling, Paul Pogba and Lionel Messi each performed their own #PepsiCanBalance challenge, laying down the gauntlet for their fans to re-enact.
Credits
Creative Idea – James Reynolds & Nicolas Robinson
Agency – COPA90
Production – COPA90