FIFA20 VOLTA – The Ground Breakers
To launch the new small-sided game within FIFA20, VOLTA, we created a platform called The Groundbreakers. This mode was for all the footballers who ‘play the wrong way’. This framework gave COPA90’s brilliant content department the licence to reach out to ballers of all types globally and tell their story and of how they break new ground.
Stories from the well known to the unknown could feature as ‘groundbreakers’.
*Please note, my involvement in this project was at concept stage and story/talent recommendations.
Further creative development and production was carried out by the great folk at COPA90.*
Credits
Agency – COPA90
CD – Enric Soldevila
Creative Concept – James Reynolds & Nick Robinson
Production – COPA90