Creative Art Director
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Casuals FC


We turned the Mile End Casuals, into the most ‘casual’ club in London. Established on Tuesday nights, this football club was home to a group of casual ballers who did little to no training between matches. To reflect the casual nature of the team, we put our trust in the marverlous sign painter Mike Meyer, giving him one attempt to paint the numbers on the back of each jersey (and the team crest). No frills. No nonsense. It doesn’t get more casual that that.  




The Casual Script on the basic field je


Behind the scenes of Mike Meyer in action.



A big big thank you to Better Letters and Sam Roberts for helping to make this happen.

More to come from this project one day. 

Nicolas Robinson™
Amsterdam, Netherlands