Trash Merchandise
BBC – The Apprentice
As stars of The Apprentice, Lord Sugar, Karren Brady and Claude Littner have become celebrities. And with the modern label of ‘celebrity’, comes branding and “official” merchandise. But they haven’t got time for any of that marketing nonsense.
Organic Reach
Social
Credits
Creatives – James Reynolds & Nicolas Robinson
Agency – BBC Creative
ECD – Laurent Simon & Aidan McClure
CD – Mina Patel
Head of Production – James Wood
Head of Planning – Mike Lean
Senior Planner – Rosanagh Ker
Head of Project Management – Metz Bryan
Project Manager – John Trevor
Director – Matt Rhodes
Producer – Liz Dolan
Production Manager – Jenny Broad
Production Coordinator – Alice Humphreys & Charlotte Stapleton
Cinematographer – Luke Scott
Editor – James Norris [Whitehouse]
Senior Flame Artist – Ollie Bersey [Framestore]
Colourist – Steffan Perry
VFX Producer – Sophie Harrison [Framestore]
Sound Designer – Munzie Thind [Grand Central]
Head of Marketing – Kerry Moss
Marketing Manager – Chris Hooper
Marketing Exec – Leah Hennessy-Williams