https://nicolasrobinson.com nicolas robinson creative Tue, 12 Aug 2025 15:38:45 +0000 https://nicolasrobinson.com en https://nicolasrobinson.com/BBC-Sounds-Listen-Without-Limits Wed, 31 Oct 2018 14:37:11 +0000 nicolas robinson creative https://nicolasrobinson.com/BBC-Sounds-Listen-Without-Limits Listen Without Limits– BBC Sounds Launch Campaign Sounds was the BBC's biggest product launch since iPlayer (a long time ago!). With over 80,000 hours of music, radio and podcasts in one app, we needed a big campaign to let the people of Britain know all about it. We wrote&nbsp;Listen Without Limits as the platform to tell the story of Sounds and what it had to offer. FilmWe follow a listener as she broadens her audio horizons with the app. Social We turned key moments from the film into gifs, gathering ~500,000 views each.&nbsp;‘Plastics’ racked up over 1 million views – Via Giphy&nbsp; <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/0c4eb48da6ba07c5544cdd21752cdbb2d7843c1e0ff1c62eaa633c2253ba20c9/giphy_01.gif" data-mid="123987835" border="0" data-scale="32" src="https://freight.cargo.site/w/480/i/0c4eb48da6ba07c5544cdd21752cdbb2d7843c1e0ff1c62eaa633c2253ba20c9/giphy_01.gif" />&nbsp;<img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/0191fa752cdf258ede18130610cc5f04e9e1e62c1736e320116ebd992f9eaf1b/giphy_11.gif" data-mid="123987843" border="0" data-scale="32" src="https://freight.cargo.site/w/480/i/0191fa752cdf258ede18130610cc5f04e9e1e62c1736e320116ebd992f9eaf1b/giphy_11.gif" /> <img width="576" height="324" width_o="576" height_o="324" data-src="https://freight.cargo.site/t/original/i/97d36d676fc10aec3a64031832737d16870cbe92258004b11ff4053794986fa7/giphy_03.gif" data-mid="123987836" border="0" data-scale="32" src="https://freight.cargo.site/w/576/i/97d36d676fc10aec3a64031832737d16870cbe92258004b11ff4053794986fa7/giphy_03.gif" />&nbsp;<img width="576" height="324" width_o="576" height_o="324" data-src="https://freight.cargo.site/t/original/i/b95d11d745e5492e51fa612b74b7cb2bc229da6a34d5bde1adda1b9fcfa7f379/giphy_07.gif" data-mid="123987840" border="0" data-scale="32" src="https://freight.cargo.site/w/576/i/b95d11d745e5492e51fa612b74b7cb2bc229da6a34d5bde1adda1b9fcfa7f379/giphy_07.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/dbf3bd3a8034f03ddce2802b9b131c6aad5f730e3a961cebf9dcbc35aedc7e18/giphy_10.gif" data-mid="123987842" border="0" data-scale="32" src="https://freight.cargo.site/w/480/i/dbf3bd3a8034f03ddce2802b9b131c6aad5f730e3a961cebf9dcbc35aedc7e18/giphy_10.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/a68983a86baaa58013f96302a10db9e54ac30c9dd19879df247a79aee0e4372f/giphy_13.gif" data-mid="123987844" border="0" data-scale="32" src="https://freight.cargo.site/w/480/i/a68983a86baaa58013f96302a10db9e54ac30c9dd19879df247a79aee0e4372f/giphy_13.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/d733a0e433968302c6ec56eef6f6698c9b4be94fbfc4b48e0dbb90802386408d/giphy_14.gif" data-mid="123987845" border="0" data-scale="32" src="https://freight.cargo.site/w/480/i/d733a0e433968302c6ec56eef6f6698c9b4be94fbfc4b48e0dbb90802386408d/giphy_14.gif" />&nbsp;<img width="480" height="268" width_o="480" height_o="268" data-src="https://freight.cargo.site/t/original/i/0aa9efc64320469bcd22a11f645e6c5cea8fbf7d669295b07ed8971918b9e23d/giphy_15.gif" data-mid="123987846" border="0" data-scale="32" src="https://freight.cargo.site/w/480/i/0aa9efc64320469bcd22a11f645e6c5cea8fbf7d669295b07ed8971918b9e23d/giphy_15.gif" /> OOH The bold design treatment (by Mother) continued to show what BBC Sounds is capable of. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2f31736275af8ba97be9860a544436009dd8f5f97e9bec3f1aee7d8de107acae/sounds_case-study_2.png" data-mid="123987853" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/2f31736275af8ba97be9860a544436009dd8f5f97e9bec3f1aee7d8de107acae/sounds_case-study_2.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/af573abc89fa8db37bb02ecf2fc0d9ac6fe9e30be09e319cdfa9b6fc4ac76af6/sounds_case-study_1.png" data-mid="123987852" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/af573abc89fa8db37bb02ecf2fc0d9ac6fe9e30be09e319cdfa9b6fc4ac76af6/sounds_case-study_1.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/7d8aba0a6f85d6ed45d9a4aeba32ef4287b67a963668b572786b034f89abe400/sounds_case-study_3.png" data-mid="123987854" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/7d8aba0a6f85d6ed45d9a4aeba32ef4287b67a963668b572786b034f89abe400/sounds_case-study_3.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/824df0933dbc041cf19a053a041fcdeed1af9ef8c2e071f0a41f323cf028e2dd/sounds_case-study_4.png" data-mid="123987855" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/824df0933dbc041cf19a053a041fcdeed1af9ef8c2e071f0a41f323cf028e2dd/sounds_case-study_4.png" /> Interactive OOHPeople could even tap their smartphone on some posters to listen directly to new content. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/d81a74db96732c32265e8b776598740ab36d9c7effca68d3fc05aef8a975fb5c/sounds_poster.jpg" data-mid="123987847" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/d81a74db96732c32265e8b776598740ab36d9c7effca68d3fc05aef8a975fb5c/sounds_poster.jpg" /> ActivationOn launch day, the London Eye was turned orange. An animated film was projection mapped onto the neighbouring County Hall building to announce the new app. 4 pods of the London Eye hosted radio live shows. <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/61c21ecbd9244049d9ebf829095ddf55a2bf4338fdf943949ff7324d1fd59e61/82.jpg" data-mid="129341475" border="0" src="https://freight.cargo.site/w/1000/i/61c21ecbd9244049d9ebf829095ddf55a2bf4338fdf943949ff7324d1fd59e61/82.jpg" /> Behind the Scenes <img width="4469" height="2738" width_o="4469" height_o="2738" data-src="https://freight.cargo.site/t/original/i/403441a90e66de5740a03c6da69a4caa501a447392d53df79201ab0a83f140ff/_final_16907597_16907587.jpg" data-mid="123987833" border="0" data-scale="35" src="https://freight.cargo.site/w/1000/i/403441a90e66de5740a03c6da69a4caa501a447392d53df79201ab0a83f140ff/_final_16907597_16907587.jpg" />&nbsp;<img width="4284" height="2856" width_o="4284" height_o="2856" data-src="https://freight.cargo.site/t/original/i/4f4d956ffc91a90bd425da7cbaac6a4ad07c6e1d31f9881f01ed3fdae22fc67a/_final_16907506_16907496.jpg" data-mid="123987831" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/4f4d956ffc91a90bd425da7cbaac6a4ad07c6e1d31f9881f01ed3fdae22fc67a/_final_16907506_16907496.jpg" />&nbsp;<img width="4284" height="2856" width_o="4284" height_o="2856" data-src="https://freight.cargo.site/t/original/i/81586c4c5984f253c26e7a3da6eb9b76d49d5a774da33da2b26c994a5533d7b1/_final_16907480_16907470.jpg" data-mid="123987829" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/81586c4c5984f253c26e7a3da6eb9b76d49d5a774da33da2b26c994a5533d7b1/_final_16907480_16907470.jpg" /><img width="4284" height="2856" width_o="4284" height_o="2856" data-src="https://freight.cargo.site/t/original/i/fb095f9fe1fdafbfbf24b5e905aa16133039de416714921073a41d3bcc0bebbf/_final_16907493_16907483.jpg" data-mid="123987830" border="0" data-scale="33" 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data-src="https://freight.cargo.site/t/original/i/a31b7bbf7703af3a4a7b3f798f76db97d04907e7b0969e7269f44c7679de82f2/_final_16907376_16907366.jpg" data-mid="123987834" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/a31b7bbf7703af3a4a7b3f798f76db97d04907e7b0969e7269f44c7679de82f2/_final_16907376_16907366.jpg" />&nbsp;<img width="4284" height="2856" width_o="4284" height_o="2856" data-src="https://freight.cargo.site/t/original/i/c68f2ffddb6eb5820ab793a81b9e0370c4838a0b10b8c2ad3ad4dafd67c14600/_final_16907363_16907353.jpg" data-mid="123987827" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/c68f2ffddb6eb5820ab793a81b9e0370c4838a0b10b8c2ad3ad4dafd67c14600/_final_16907363_16907353.jpg" />&nbsp;<img width="4284" height="2856" width_o="4284" height_o="2856" data-src="https://freight.cargo.site/t/original/i/740eda539c8f9698d253e210d77223db509654959f79108e340be6c56bc7944c/_final_16907441_16907431.jpg" data-mid="123987828" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/740eda539c8f9698d253e210d77223db509654959f79108e340be6c56bc7944c/_final_16907441_16907431.jpg" /><img width="4284" height="2856" width_o="4284" height_o="2856" data-src="https://freight.cargo.site/t/original/i/caa5b9ae59cb738b9f67284f85b6bd3299d5890792fcf1460c468db7aadce3ea/_final_16907233_16907223.jpg" data-mid="123987825" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/caa5b9ae59cb738b9f67284f85b6bd3299d5890792fcf1460c468db7aadce3ea/_final_16907233_16907223.jpg" />&nbsp;<img width="4284" height="2856" width_o="4284" height_o="2856" data-src="https://freight.cargo.site/t/original/i/b2a72ef0978aba1f1a67247b7ee4bca170a3a631e2523ed4d9b321fd28111e11/_final_16907168_16907158.jpg" data-mid="123987824" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/b2a72ef0978aba1f1a67247b7ee4bca170a3a631e2523ed4d9b321fd28111e11/_final_16907168_16907158.jpg" />&nbsp;<img width="4284" height="2856" width_o="4284" height_o="2856" data-src="https://freight.cargo.site/t/original/i/5bf5c053e5b7cd16c32bc6421f1a1827dd7da1c437cf9e17c54e1ed65f63d66c/_final_16907142_16907132.jpg" data-mid="123987823" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/5bf5c053e5b7cd16c32bc6421f1a1827dd7da1c437cf9e17c54e1ed65f63d66c/_final_16907142_16907132.jpg" /> Results BBC Sounds reached the #1 spot in the UK App Store on the day of release.Credits (Film)Creatives – James Reynolds &amp; Nicolas RobinsonAgency – BBC CreativeECD – Laurent SimonDirectors – MegaforceProduction – Riff Raff Full credits Press Campaign Campaign: Private View David Reviews (Pick of the Day) Shots The Video Suite (Editor's Choice) Creativepool BBC The Inspiration Creative Review... and hello to Jason Isaacs! https://nicolasrobinson.com/adidas-Ready-For-The-Next Tue, 25 Aug 2020 09:56:48 +0000 nicolas robinson creative https://nicolasrobinson.com/adidas-Ready-For-The-Next adidas – Ready for the Next "In that moment. It's not practice, or technique. It's instinct." – Xabi Alonso Ready For Sport film to launch the 2020 Champions League final. Credits Creatives – James Reynolds &amp; Nicolas RobinsonAgency – IrisProducer – Fritha DickieTeam – Conor Snowball, Theo Jenkins, Ben Buchanan &amp; Dave AustinECDs – Rachid Ahouiyek &amp; Henry Scotland Editor – Iain Whitewright at TenThree Post-Production – JAM Music – Foster &amp; Foster Sound Design – Grand Central https://nicolasrobinson.com/Under-Armour-Disruptor Tue, 12 Aug 2025 15:38:45 +0000 nicolas robinson creative https://nicolasrobinson.com/Under-Armour-Disruptor Under Armour – DisruptorPower is nothing without control. The Magnetico 5 is designed for players who disrupt at the most decisive points on the pitch. CreditsAgency – Uncommon CD – Shaun Savage Creatives – James Reynolds &amp; Nicolas Robinson*My involvement in this project was at the concept stage. Further creative development and production were carried out by the team at Uncommon.* <img width="767" height="959" width_o="767" height_o="959" data-src="https://freight.cargo.site/t/original/i/3a2a6a1c744d70860cb5c3e1813a74f7f018915bac77ffca2a849edee5c99558/MAG5-DISRUPT-IMG-01.jpeg" data-mid="236963565" border="0" src="https://freight.cargo.site/w/767/i/3a2a6a1c744d70860cb5c3e1813a74f7f018915bac77ffca2a849edee5c99558/MAG5-DISRUPT-IMG-01.jpeg" />&nbsp;<img width="767" height="959" width_o="767" height_o="959" data-src="https://freight.cargo.site/t/original/i/f91f7125405872657ec668af5d72edbcf500a1b72c98d497b5db06700779082b/MAG5-DISRUPT-IMG-02.jpeg" data-mid="236963566" border="0" src="https://freight.cargo.site/w/767/i/f91f7125405872657ec668af5d72edbcf500a1b72c98d497b5db06700779082b/MAG5-DISRUPT-IMG-02.jpeg" />&nbsp;<img width="767" height="959" width_o="767" height_o="959" data-src="https://freight.cargo.site/t/original/i/6835513e5a9120ac5b643edefb1ef8e6b121397bdcd01935ee8a01fd6781bd5e/MAG5-DISRUPT-IMG-03.jpeg" data-mid="236963567" border="0" src="https://freight.cargo.site/w/767/i/6835513e5a9120ac5b643edefb1ef8e6b121397bdcd01935ee8a01fd6781bd5e/MAG5-DISRUPT-IMG-03.jpeg" />&nbsp;<img width="767" height="959" width_o="767" height_o="959" data-src="https://freight.cargo.site/t/original/i/0cb51ddee76041c1d271338640041174442354c4dfdc8f376f814641d63258d8/MAG5-DISRUPT-IMG-04.jpeg" data-mid="236963568" border="0" src="https://freight.cargo.site/w/767/i/0cb51ddee76041c1d271338640041174442354c4dfdc8f376f814641d63258d8/MAG5-DISRUPT-IMG-04.jpeg" />&nbsp; https://nicolasrobinson.com/adidas-Ready-For-Lisbon Tue, 25 Aug 2020 09:56:49 +0000 nicolas robinson creative https://nicolasrobinson.com/adidas-Ready-For-Lisbon adidas – Ready for Lisbon "It’s not the trophies you win that make you a champion. It’s the ones you lose." – Kaka Ready For Sport campaign to re-launch an unusual, post-pandemic format of the Champions League competition. Credits Creatives – James Reynolds &amp; Nicolas RobinsonAgency – IrisProducer – Fritha DickieTeam – Conor Snowball, Ben Buchanan, Theo Jenkins &amp; Dave AustinECD – Rachid Ahouiyek &amp; Henry Scotland Editor – Syd Harvey (POPS) Music – Foster &amp; Foster Sound Design – Grand Central https://nicolasrobinson.com/Spurs-2024-24-Shirt-Launches Tue, 17 Sep 2024 13:46:59 +0000 nicolas robinson creative https://nicolasrobinson.com/Spurs-2024-24-Shirt-Launches Spurs Home &amp; Away Entering their second season with Big Ange at the helm and without their talismanic captain Harry Kane, this was the year of a new look Tottenham Hotspur. We launched the 2024/25 shirts to reflect the optimism and hype surrounding a club that was gaining momentum under the umbrella of their mantra, To Dare Is To Do. For the fresh lillywhite Home Jersey, we recruited the services of the mascot worn on the chest of every fan to provide some insights into the season ahead. For the retro-inspired Away Jersey, we re-wound the clock and took a trip down memory lane to see how the DNA of the club now is still the same as it always has been. HOME –&nbsp;A familiar face, a lillywhite cockerel and a bucket load of easter eggs all walk into a bar. AWAY&nbsp;– Turning players into the stars of the retro sitcom, The Spurs Show. – *Please note, my involvement in this project was at concept and script stage.Development and production was carried out by the great folks at RunDeep.* Credits Agency – RunDeep Creative – Josie Beaumont Creative Development – Mother https://nicolasrobinson.com/Hennessy-Without-Your-Spirit Tue, 17 Sep 2024 14:00:30 +0000 nicolas robinson creative https://nicolasrobinson.com/Hennessy-Without-Your-Spirit Without Your Spirit, It’s Only a Game With their annual sponsorship of the NBA, Hennessy needed a new campaign that aligned with their new brand platform, Made for More, for the 2024/25 season.From here we developed the platform, Without Your Spirit, It’s Only A Game. A true celebration of the fans that make the game and the drink that unites them.*Please note, my involvement in this project was at concept development.Further creative development and production was carried out by the great people at W+K.* CreditsAgency – Wieden+Kennedy AmsterdamCD – Evgeny PrimachenkoWriters – Kadeem Roper &amp; Adi&nbsp;HariharanArt Director – Jimmy Varghese&nbsp; <img width="2048" height="1120" width_o="2048" height_o="1120" data-src="https://freight.cargo.site/t/original/i/4dc57853d75574f3c676da485006c1afa0ebe98d4d40daa1581075c503e3797f/Screenshot-2024-04-17-at-16.56.08-2048x1120.jpg" data-mid="218723513" border="0" src="https://freight.cargo.site/w/1000/i/4dc57853d75574f3c676da485006c1afa0ebe98d4d40daa1581075c503e3797f/Screenshot-2024-04-17-at-16.56.08-2048x1120.jpg" /> https://nicolasrobinson.com/BBC-Notifications-For-Your-Team Tue, 25 Sep 2018 10:50:43 +0000 nicolas robinson creative https://nicolasrobinson.com/BBC-Notifications-For-Your-Team Notifications For Your Team– BBC Sport App Everyone wants the latest football scores, updates and transfer gossip. Even the stars of the BBC's biggest shows. Eastenders – Mick Carter This Country – Kerry This Country – Kurtan The campaign formula was designed for replication as often as possible. Using any form of BBC content with a smartphone, computer or tablet, the narrative is re-written for any scene. This format mechanic is still being used today. Please note that I was not directly involved in the following videos beyond the concept. 2023 People Just Do Nothing, 2019 Postman Pat, 2019 Bodyguard, 2019 Killing Eve, 2019 Credits: Creatives – James Reynolds &amp; Nicolas Robinson Production Company – Studio Yes Director – Adam Morley CD – James Cross Project Manager – Matt Totterdell Producer – Alessandra D'Avanzo Production Co-Ordinator – Sophie Knott Editor – Jim Barton Flame Artist – Paul Callaghan Audio and Captioning – John Hall, Rashid Ariori &amp; Jim Barton Research Facilitator – Edward Hobson Research – Cara Datani &amp; Chris Hopkins https://nicolasrobinson.com/The-Passage-Cardboard Tue, 27 Sep 2016 17:05:35 +0000 nicolas robinson creative https://nicolasrobinson.com/The-Passage-Cardboard Cardboard&nbsp; – The Passage <img width="1417" height="1417" width_o="1417" height_o="1417" data-src="https://freight.cargo.site/t/original/i/6d13854219d29ae3fe9c05adfa07abfb5c52328e94e335a9cc62bad5bbf94dc7/Passage-3_o.jpg" data-mid="123987889" border="0" src="https://freight.cargo.site/w/1000/i/6d13854219d29ae3fe9c05adfa07abfb5c52328e94e335a9cc62bad5bbf94dc7/Passage-3_o.jpg" /><img width="1417" height="1417" width_o="1417" height_o="1417" data-src="https://freight.cargo.site/t/original/i/dd8368ebbc5e85e6246a68c68b3a67ff6b66860044b9021f352a27d4c386c6e9/Passage-1_o.jpg" data-mid="123987886" border="0" src="https://freight.cargo.site/w/1000/i/dd8368ebbc5e85e6246a68c68b3a67ff6b66860044b9021f352a27d4c386c6e9/Passage-1_o.jpg" /><img width="1417" height="1417" width_o="1417" height_o="1417" data-src="https://freight.cargo.site/t/original/i/8a31dbe4729e560fff5eb4c1c4e96c9809385a1228154db1b372af4711c580e1/Passage-2_o.jpg" data-mid="123987887" border="0" src="https://freight.cargo.site/w/1000/i/8a31dbe4729e560fff5eb4c1c4e96c9809385a1228154db1b372af4711c580e1/Passage-2_o.jpg" /><img width="1417" height="1417" width_o="1417" height_o="1417" data-src="https://freight.cargo.site/t/original/i/480b3923d18f787d116e7cd895f4b943529c30f7059076e0ffe9b98c0646f1ad/Passage-5_o.jpg" data-mid="123987888" border="0" src="https://freight.cargo.site/w/1000/i/480b3923d18f787d116e7cd895f4b943529c30f7059076e0ffe9b98c0646f1ad/Passage-5_o.jpg" /><img width="1417" height="1417" width_o="1417" height_o="1417" data-src="https://freight.cargo.site/t/original/i/347e4bfee442384a07f3206c722fbf324c2f5a356b997856caa88c68939be44e/Passage-4_o.jpg" data-mid="123987890" border="0" src="https://freight.cargo.site/w/1000/i/347e4bfee442384a07f3206c722fbf324c2f5a356b997856caa88c68939be44e/Passage-4_o.jpg" /><img width="1417" height="1417" width_o="1417" height_o="1417" data-src="https://freight.cargo.site/t/original/i/7020e9b53b540f21535dd20fb9b50172d365b3c3d95592ef95d4994df302d1fd/Passage-6_o.jpg" data-mid="123987885" border="0" src="https://freight.cargo.site/w/1000/i/7020e9b53b540f21535dd20fb9b50172d365b3c3d95592ef95d4994df302d1fd/Passage-6_o.jpg" /> The Passage is London’s largest voluntary day-centre charity for homeless people. Once a month, volunteers collect donations at London Victoria station. To raise awareness and help increase donations, we gave volunteers cardboard signs to carry with their collection pots. Donations increased by over 25% with a budget of zero.&nbsp; Credits Creatives –&nbsp;Neill Rogers &amp; Nick RobinsonCopy – Neill Rogers, Louisa Garnier, Paul Samuels &amp; Nick Robinson Agency – Publicis Life Brands Creative Directors – Shaheed Peera &amp; Neill Rogers Film – Andy Davies &amp; Nick Robinson Editor – Andy Davies https://nicolasrobinson.com/FIFA20-Break-New-Ground Thu, 26 Sep 2024 11:46:11 +0000 nicolas robinson creative https://nicolasrobinson.com/FIFA20-Break-New-Ground FIFA20 VOLTA – The Ground Breakers To launch the new small-sided game within FIFA20, VOLTA, we created a platform called The Groundbreakers. This mode was for all the footballers who ‘play the wrong way’. This framework gave COPA90’s brilliant content department the licence to reach out to ballers of all types globally and tell their story and of how they break new ground. &nbsp; &nbsp; Stories from the well known to the unknown could feature as ‘groundbreakers’. *Please note, my involvement in this project was at concept stage and story/talent recommendations. Further creative development and production was carried out by the great folk at COPA90.* Credits Agency – COPA90 CD – Enric Soldevila Creative Concept – James Reynolds &amp; Nick Robinson Production – COPA90 https://nicolasrobinson.com/Wimbledon-Arrivals Tue, 17 Sep 2024 13:25:00 +0000 nicolas robinson creative https://nicolasrobinson.com/Wimbledon-Arrivals Wimbledon Arrivals Under the banner, Always Like Never Before, we created an ‘arrivals experience’ for the 500,000 guests descending on SW19 in 2024. This campaign was designed to keep guests hyped about the unique day ahead.&nbsp;<img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/4451495179e8e5cfd96e9d8b5284b9dd9dde5ba2fb142fb9f810f8f7fbffbb79/1720700073770.jpg" data-mid="218191785" border="0" src="https://freight.cargo.site/w/1000/i/4451495179e8e5cfd96e9d8b5284b9dd9dde5ba2fb142fb9f810f8f7fbffbb79/1720700073770.jpg" />&nbsp;<img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/feb5aece58385d3c1c0e534cd6003f2f5c5a298147c45cc8d006401c82685c0d/1720700038035.jpg" data-mid="218191776" border="0" src="https://freight.cargo.site/w/1000/i/feb5aece58385d3c1c0e534cd6003f2f5c5a298147c45cc8d006401c82685c0d/1720700038035.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/79aae1d63d86eec7a1a155b8e0bcb316ea6477e9c5388843b49bccff842d7e21/1720700041331.jpg" data-mid="218191679" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/79aae1d63d86eec7a1a155b8e0bcb316ea6477e9c5388843b49bccff842d7e21/1720700041331.jpg" /> <img width="2048" height="1177" width_o="2048" height_o="1177" data-src="https://freight.cargo.site/t/original/i/d5752892343e60d4b1246c20a6892e7bbd4e7e8661adceccbca68f56215683a6/1720700061479.jpg" data-mid="218191784" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/d5752892343e60d4b1246c20a6892e7bbd4e7e8661adceccbca68f56215683a6/1720700061479.jpg" /> &nbsp;<img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/e8cfa2dad6d3a1111e62ad1f0212af3908797a9a0047e035a909205d5e1ac2db/1720535636802.jpg" data-mid="218191767" border="0" src="https://freight.cargo.site/w/1000/i/e8cfa2dad6d3a1111e62ad1f0212af3908797a9a0047e035a909205d5e1ac2db/1720535636802.jpg" />&nbsp;<img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/616ca3737fe68f4b7657f31f6b117ceee1b617aef0e81af94c9deb293c307cc9/1720535620556.jpg" data-mid="218191763" border="0" src="https://freight.cargo.site/w/1000/i/616ca3737fe68f4b7657f31f6b117ceee1b617aef0e81af94c9deb293c307cc9/1720535620556.jpg" />&nbsp; &nbsp;<img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/98d66b3089eb4f4d1744a91ac707676b599e8dac7ea2552e18374b0bd58734fe/1720535629199.jpg" data-mid="218191766" border="0" src="https://freight.cargo.site/w/1000/i/98d66b3089eb4f4d1744a91ac707676b599e8dac7ea2552e18374b0bd58734fe/1720535629199.jpg" />&nbsp;<img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/6e15eda58957e7d4f36bf0953243548908c88c5991e1c8bd8f08798766752835/1720535621203.jpg" data-mid="218191765" border="0" src="https://freight.cargo.site/w/1000/i/6e15eda58957e7d4f36bf0953243548908c88c5991e1c8bd8f08798766752835/1720535621203.jpg" /> Interactive Scorecard The ‘scorecard’ asked different questions throughout the day. Guests could vote with their body by walking under their chosen side. <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/5f2280866c7d23a6964e813ebf936ac47104d291fe62e7b7a5f11aa6034ffbfc/1720535638869.jpg" data-mid="218191768" border="0" src="https://freight.cargo.site/w/1000/i/5f2280866c7d23a6964e813ebf936ac47104d291fe62e7b7a5f11aa6034ffbfc/1720535638869.jpg" /> Credits Agency – Space CD – Gregor McAlinden Designer – Ed England