The San Miguel Rich List
The San Miguel Rich List celebrates those who pursue a different kind of wealth – one measured in experiences rather than possessions.
After a year-long search, we found 20 of the world's most life-rich people. A film of Takashi Kobayashi and his team of Treehouse Masters was run in cinema and on social channels, and a print campaign brought to life the other members of the Rich List. The San Miguel Experience was an event that followed, giving people the opportunity to experience what it feels like to live a Richer Life.
The official San Miguel Rich List was released in the Evening Standard on 12 October 2017.
The San Miguel Experience
This three night event offered visitors the chance to trial rich experiences – including (augmented) flight, navigating an obstacle course blind, cake construction and cocktail making.
Little Black Book
Creatives – James Reynolds & Nicolas Robinson
Agency – Pablo
ECD – Tim Snape
Director – Michelle Coomber
Production – Squire