We turned the football team Mile End Casuals, into the most casual football team in the world.
Recruiting the skills of sign painter Mike Meyer, every part of the branding was casually hand painted to create the script, Meyer Casual.
There are plenty of casual players on this planet, and Casuals FC gives each of them a ‘team’ to play for.
Behind the scenes of Mike Meyer in action.
A big thanks to Sam Roberts and Better Letters for helping make this happen.
More to come from this project.