adidas – Ready for Lisbon
"It’s not the trophies you win that make you a champion. It’s the ones you lose."
– Kaka
Ready For Sport campaign to re-launch an unusual, post-pandemic format of the Champions League competition.
Credits
Creatives – James Reynolds & Nicolas Robinson
Agency – Iris
Producer – Fritha Dickie
Team – Conor Snowball, Ben Buchanan, Theo Jenkins & Dave Austin
ECD – Rachid Ahouiyek & Henry Scotland
Editor – Syd Harvey (POPS)
Music – Foster & Foster
Sound Design – Grand Central