Notifications For Your Team
– BBC Sport App

Everyone wants the latest football scores, updates and transfer gossip.
Even the stars of the BBC's biggest shows.

Eastenders – Mick Carter

This Country – Kerry

This Country – Kurtan

The campaign formula was designed for replication as often as possible.
Using any form of BBC content with a smartphone, computer or tablet, the narrative is re-written for any scene.
This format mechanic is still being used today.
Please note that I was not directly involved in the following videos beyond the concept.


People Just Do Nothing, 2019

Postman Pat, 2019

Bodyguard, 2019

Killing Eve, 2019

Creatives – James Reynolds & Nicolas Robinson
Production Company – Studio Yes
Director – Adam Morley
CD – James Cross
Project Manager – Matt Totterdell
Producer – Alessandra D'Avanzo
Production Co-Ordinator – Sophie Knott
Editor – Jim Barton
Flame Artist – Paul Callaghan
Audio and Captioning – John Hall, Rashid Ariori & Jim Barton
Research Facilitator – Edward Hobson
Research – Cara Datani & Chris Hopkins
Nicolas Robinson™
Amsterdam, Netherlands