Listen Without Limits
– BBC Sounds Launch
Sounds is the BBC's biggest product launch since iPlayer over a decade beforehand. With over 80,000 hours of music, radio and podcasts all in one app, we follow a girl as she broadens her audio horizons.
Creatives – James Reynolds & Nicolas Robinson
Agency – BBC Creative
ECD – Laurent Simon
Directors – Megaforce
Production – Riff Raff
We turned key moments into gifs, gathering ~500,000 views each with plastic bag racking up over 1 million – Via Giphy
Using the branding (designed by Mother) to show what BBC Sounds is capable of.
People could tap their phone on posters to listen directly to content on their smartphone.
At launch, the London Eye was turned orange. An animated film was projection mapped onto the neighbouring County Hall building to announce the new app.
A film to show how Listen Without Limits rolled out across the UK.
Behind the Scenes
and hello to Jason Isaacs
Campaign: Private View
David Reviews (Pick of the Day)
The Video Suite (Editor's Choice)