Listen Without Limits
– BBC Sounds Launch
Sounds is the BBC's biggest product launch since iPlayer over a decade beforehand. With over 80,000 hours of music, radio and podcasts all in one app, we follow a girl as she broadens her audio horizons.
Credits
Creatives – James Reynolds & Nicolas Robinson
Agency – BBC Creative
ECD – Laurent Simon
Directors – Megaforce
Production – Riff Raff
Full credits
Social
We turned key moments into gifs, gathering ~500,000 views each with plastic bag racking up over 1 million – Via Giphy
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OOH
Using the branding (designed by Mother) to show what BBC Sounds is capable of.
![](https://freight.cargo.site/t/original/i/af573abc89fa8db37bb02ecf2fc0d9ac6fe9e30be09e319cdfa9b6fc4ac76af6/sounds_case-study_1.png)
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Interactive OOH
People could tap their phone on posters to listen directly to content on their smartphone.
![](https://freight.cargo.site/t/original/i/d81a74db96732c32265e8b776598740ab36d9c7effca68d3fc05aef8a975fb5c/sounds_poster.jpg)
Activation
At launch, the London Eye was turned orange. An animated film was projection mapped onto the neighbouring County Hall building to announce the new app.
![](https://freight.cargo.site/t/original/i/61c21ecbd9244049d9ebf829095ddf55a2bf4338fdf943949ff7324d1fd59e61/82.jpg)
Case Study
A film to show how Listen Without Limits rolled out across the UK.
Behind the Scenes
![](https://freight.cargo.site/t/original/i/403441a90e66de5740a03c6da69a4caa501a447392d53df79201ab0a83f140ff/_final_16907597_16907587.jpg)
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...
and hello to Jason Isaacs
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