– The Passage
The Passage is London’s largest voluntary day-centre charity for homeless people. Once a month, volunteers collect donations at London Victoria station. To raise awareness and help increase donations, we gave volunteers cardboard signs to carry with their collection pots. Donations increased by over 25% with a budget of zero.
Creatives – Neill Rogers & Nick Robinson
Copy – Neill Rogers, Louisa Garnier, Paul Samuels & Nick Robinson
Agency – Publicis Life Brands
Creative Directors – Shaheed Peera & Neill Rogers
Film – Andy Davies & Nick Robinson
Editor – Andy Davies